Are you ruling your online domain?
Your blog is your online kingdom, where your thoughts, feelings (& expertise) dwell so ensure you govern it well. A blog is perfect for creating interactive conversations whilst also increasing your Search Engine Optimisation (SEO) (search engine rankings in laymans terms).
This post gives a little information on why you should blog and provides an easy to use checklist to help you plan your blog content, make it interesting and engage with your readers.
There are a range of marketing channels which can generate traffic to your site but a well written blog offering content of real value is a great channel for attracting visitors and increasing your search engine rankings and ensures that you show you are king of your domain.
Your blog should offer quality valuable information aimed at your target audience which will help to promote your brand values and build respect and trust, proving that you are the expert in your field, profession, or industry. A blog about how your products/services can solve a problem whilst pointing out all the benefits allows your customers to make an informed decision ensuring that when they need your business area it is your service that comes to mind first.
Regal, rich and magnificent content will bring with it an increase in subscribers and sales from your site. Loyal servants (customers) of the crown can make comments on your posts, creating a conversation and encourage interaction to enable you to reinforce your brand and rule your kingdom!
The below blogging checklist (produced by the whole brain group) will help you get started to think about what you want to blog about, your audience and what they may want to read. Check out the checklist below to get started:
Once you have you content ideas, you know who you are writing for and what they will want to read, then you can plan your actual written content itself. Make sure the content achieves your business goals, helps to develop relationships and adds your own personality and is enhanced further with great visuals to enhance your content. Visually stimulating imagery such as info-graphics, illustrations, graphs, photos or memes work really well and will engage more than lines and line sof text!
Try to use snappy short titles and structure your content in easy to digest chunks of text breaking paragraphs to give some white space and using bullets and quotes to make it even more enticing for the reader. Oh and don't forget to spell check and read it over a couple of times to make sure there are no obvious errors!
Great web design plays it part in your blog also and hopefully your blog will also be user friendly and easy to navigate with options for sharing the content on social media sites.
The next bit is almost important as the blog itself. By adding a little bit of SEO you will really help your blog post get found by the search engines. Try to focus on two or three keywords and include them in the title, use these words throughout the content and use them also in alt tags on images.
As always through don't try to cram these keywords everywhere as this won't make the post easy to read or be looked upon favourably by the search engines. Keep it simple and make sure it reads well and you can't go far wrong.
Finally don't forget to add a call to action to encourage engagement, seek feedback and ask others to share the post using social media. Once you have made the blog live share it yourself on social media sites like Facebook, LinkedIn, Google+ and Twitter and submit it to bookmarking sites such as StumbleUpon, Digg, Delicious, sit back and wait for the traffic to come flowing to your website.
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