Most businesses are aware that a great website will help with business development but not all realise how effective a well designed and thought out website can be to push your business forward and offer a great experience for your customers.
Making your website work harder for you 24/7 will help it to become the hub of your marketing, obtaining new leads and establishing your business as the one your customers think of when they are in need of your services.
Get your website (and related marketing) right and your customers will become brand ambassadors spreading the word using social media. Your site will also help you find new leads of you also offer a sign up for your email marketing tips where customers can receive your offers and promotions and be reminded of your great business and services.
Your website is one of the best marketing tools for small to medium sized businesses and One Bright Spark believes your website should do something for your business development. It should get results and help greatly with your business growth.
Whilst making your business look professional and showcasing your products beautifully, your website should also work for you 24 hours a day, 365 days a week, offering customer focused information, e-commerce sales and capturing new leads.
Use your website as your marketing hub alongside other online and offline services to bring new visitors/customers and create a strong brand highlighting the benefits of working with your company.
Easy access to technology, inexpensive ‘always on’ broadband connections and the growing use of mobile internet means that an online presence is now very much part of our everyday lives which cannot be ignored. Most of us are embracing the online world and this allows us to reach out to a vast worldwide audience of online customers 24/7, 365 days a year and if you don't have a website, or even any, online presence you are missing out on a wealth of opportunities.
A website is more cost effective, cheaper and quicker to update than traditional printed communications and selling in cyberspace is considerably cheaper and a great way to supplement your offline business bringing with it a wealth of opportunities to engage with your customers and rev up your business development.
The below infographic highlights the importance of small businesses using the web for business development but also shows that many businesses aren't takling full advantage of an engaging and effective website. The positive side is that lots of businesses are realising the importance and engaging in the world of social media, another channel that cannot be ignored and can be very effective in spreading the word on your brand.
A blog is also a very useful tool where you can talk about your industry/products/services and show any potential customers that you have the experience and know how that your customer's are looking for and a good reason to choose you over your competitors.
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If you are not online hopefully you will now realise the importance and value of a good website that can work for you day and night to help develop and increase your business and sales. As always we welcome any feedback or ideas via the commenting form below.