Are you part of the social media conversation?
Social media has has exploded globally and considerably changed the way people connect, discover and share information with each other. Social media is more about people, sociology and psychology than technology and is now very much embedded into our everyday lives and offers a fantastic opportunity to engage with your customers.
One in every nine people on Earth is on Facebook (This number is calculated by dividing the planets 6.94 billion people by Facebook’s 750 million users).
YouTube has 490 million unique users who visit every month (as of February 2011), there are 190 million average Tweets per day occur on Twitter (May 2011).
Google+ was the fastest social network to reach 10 million users at 16 days (Twitter took 780 days and Facebook 852 days).
YouTube has 490 million unique users who visit every month (as of February 2011), there are 190 million average Tweets per day occur on Twitter (May 2011).
Google+ was the fastest social network to reach 10 million users at 16 days (Twitter took 780 days and Facebook 852 days).
Traditional marketing such as advertising, branding and print are still important ingredients in your marketing mix but social media is now also a critical component and can be extremely effective when combined with other marketing activities, especially email marketing.
Social media is not 100% about your business but about recognising that your existing customers are your best assets and if you provide for the people, the people will provide for you. If content is king, conversion is queen and although you cannot completely control your brand message through social media you can participate in the ‘conversation’ and influence consumer behavior whilst ensuring your brand messages and values are part of the conversation.
Social media marketing is important for your business as it allows you to promote your brand – who you are and what you can do – whilst connecting and building relationships with existing and new audiences. You can listen and respond to what your customers are saying about you, and to you, drive sales, promote offers and continue to provide a high level of customer service enhancing your brand reputation.
