Is your site SEO a needle in a digital haystack of data?
A journey of a thousand sites begins with a single click and this is where SEO (Search Engine Optimisation) comes into play.
One of the internet’s strengths is its ability to help consumers find the right needle in a digital haystack of data and anyone with a website is looking to attract visitors and increase traffic to their site and this can be achieved with SEO. Most internet users do not browse past the first few pages of search results and the use of SEO is important for your web site and business marketing. Effective SEO ensures that your site is optimised and accessible to search engines, improving your site indexing and ranking so that your site appears higher in the search results from your chosen search engine.
62% of search users click a link on the first page of search results and only 23% of searches progress to the second page.
Over 80% of all searches performed by internet users are generated by Google, Yahoo and MSN.
More than 60% of search engine usage relates to the first step in the buying process.
Over 30% of all search engine queries have two words.
Over 80% of all searches performed by internet users are generated by Google, Yahoo and MSN.
More than 60% of search engine usage relates to the first step in the buying process.
Over 30% of all search engine queries have two words.
SEO takes time and enhancing your reputation with the search engines can take 3-6 months to see any results or even years in some cases. SEO is a moving target and once you have hit the spot for your chosen search phrases and keywords you would be foolish to think your job is done. Remember that your competition also wants to be top of the charts so you will need to continually monitor and develop your SEO to keep ahead of the game.
Your site should be regularly updated (search engines bots love new data) with relevant content of value that is not only easy to read and customer focused but also search engine friendly and loved by the spiders that visit from the search engines. A combination of on-site and off-site SEO is crucial for your site and one doesn’t work as well without the other. One bright spark specialise in SEO using these two techniques firstly starting with on-site SEO (well designed SEO friendly website design with optimised copyrighting using keywords relevant to the words or phrases that your customers are searching for). We then develop your off-site SEO, such as link building using web directories and link exchanges, article writing (publishing your blogs on specialist sites), social media and other online marketing.
Pay per click (PPC) marketing can also be used as an effective SEO strategy but this technique is generally a lot more expensive and needs a considerable outlay for a return on your investment (depending on the keywords you are targeting).
All these SEO techniques have their own individual benefits but when used cohesively will be far more effective in increasing your rankings. The more you invest in search engine optimisation the better your rankings and once you have reach the dizzy heights of the search engine charts you need to keep building in order to sustain and increase your site visitors.
It can be difficult to measure the effectiveness of an SEO campaign as it is very much in the hands of the search engines and their algorithms, methods and strategies. However your SEO return on investment can be measured by using analytics to track your progress and traffic. A good analytic tool will enable you to track the number of visitors to your site, the average amount of time they spend on pages and much more.
