Speed up your business growth with email marketing that targets your customer’s needs
Is your business growing at a snail’s pace?
Are you stimulating your customers with enticing and visually exciting messages that boost your company’s sales potential?
For most of us, our working day begins with the ritual of checking our emails, our businesses run on email and a huge importance is placed on what is in our ‘inbox’. Your existing and potential customers will most likely follow the same email ritual and will probably be overwhelmed with a variety of emails in their own in boxes. In the crowded inbox, you need to make sure your messages stand out from the crowd and provide something of real value to them with professionally designed and branded e-mail newsletters.
Over half of internet users check or send email on a typical day.
Over 73% of small businesses use email marketing with a majority reporting it to be highly effective
Over 73% of small businesses use email marketing with a majority reporting it to be highly effective
Email marketing (also known as HTML newsletters) is a great (cost effective and commonly used) form of direct marketing to communicate to your audience with targeted campaigns that offer your customers something worth subscribing to. Great looking email marketing can really help to enhance your relationships with you customers and encourage brand loyalty with direct and regular contact with the information they need to conduct repeat business with you.
Your messages can reach a substantial number of your subscribers with information that specifically interest them and their actions measured with trackable data on how your subscribers interact with your messages meaning you can qualify your results.
Customers do not tend to buy the very first time they have contact with your business but if you follow up your contact and show your customers what value and greet services you can offer very often they will be ready to do business with you. The follow up can be to contact them with a new offer every once in a while or even as regular as a weekly update on your products and services providing them with information that is useful for their particular needs. Your newsletter will be sent to people that already know your company and your products or services and these customers are an easier audience to sell to.
To be able to provide information about your business you first have to obtain your customer details and encourage your customers to provide this information to you. A sign up form for your HTML email newsletter is a great way to achieve this especially if you can offer some sort of benefit, discount or information of great value. Email marketing is a great way of building your brand loyalty and keeping in touch with your existing and new customers (or subscribers). Your email newsletter should not just be a sales message but should always offer some incentive for your customers to do business with you and for you to provide information that is relevant, informative and aimed at their needs and interest. If you ensure your message is adding some sort of value you can also provide information on your promotions/new products or sales.
Your business will always need new customers but you should never forget your existing customers. You must always treat your customers with respect and ensure your customers are treated with the highest level of customer service, for instance if a customer ask to unsubscribe from your emails, you must remove them and you not send them emails again. There are rules to abide by such as the international spam law and in the UK, data protection and One Bright Spark ensure that the data they provide is clean with real added value and will help you to build great relationships with your customers, increase brand loyalty and sales.
Email marketing is an effective customer focused channel and when coupled with great design and content can really push your business forward. It doesn’t matter how you connect with your customers, as long a you get your message to them where they want it and should be incorporated as one element of your complete marketing strategy. For most businesses this will include quality branding, traditional graphic design, a website that acts as the hub of your business (with subscription options to your email marketing) and a social media strategy.
