Set your branding on fire with blazing solutions.
From a little spark may burst a flame.
Branding is all around us and it is mostly very subtle but does have a significant impact on the psychological choices we all make in our purchase decisions. An effective brand can put your company and product into your customer’s subconscious and ensure that you are at the forefront of their minds.
Your brand is your company face to the world and a business without a brand is a business without a face. It is the first impression your customers see and should give them a feeling of who you are and what you offer. It should be unique, recognisable, appeal to your target audience, whilst also identifying your services/products and their position in the market. Everything (services, people, places, processes, products) can be branded and when used effectively branding will reinforce your values but it will not compensate for poor product or service.
The word branding originated in America as a solution to differentiating cattle from another by means of a hot iron stamp. The word brand has continued to evolve over time and now encompasses your company identity.
Your brand and company values should be embedded throughout the whole of your business and always applied consistently to ensure you convey the right look, feel and emotion when you connect with your customers.
Your brand should be implemented over a range of your communication channels and a good starting point is a well developed corporate identity to provide a visual foundation for the look and the feel of your company. Your corporate identity will comprise of a logo, perhaps a moto/strapline and a range of corporate colours which can then be applied and developed on all of your business communications.
Branding is not about getting your customers to choose you over your competitors, it’s about getting your customers to see you as the only solution to their problem and increasing your business opportunities. Just because your company is small doesn’t mean your branding needs to be. One Bright Spark can help your branding evolve and ignite your business reaching out to more people, more effectively.
A great brand will always need some investment in time, energy and a little financial commitment. One bright spark can provide simple, effective and recognisable marketing solutions that even small businesses can afford putting some sizzle back into an existing branding or create a brand new identity for you.
